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Drink Drank Drunk Drink Drank Drunk, ISBN 9781740510615 and books by Ben Canaider on sale at thebookshelf.co.nz Drink Drank Drunk is about occasion desire, appetite and not about status of fashion unless you want it to be Lets face it, wine guides are boring. They are nothing more than glorified shopping lists spouting generic, or worse, formulaic wine boredom to an ageing audience. They dont encourage drinkers to learn, but to passively agree about what to think about a wine before theyve even tasted it. In short, theyve corked. This approach has to change, and change it must because wine consumers are changing. The market is increasingly youthful and predominantly female. A recent survey conducted by the Australian Wine and Brandy Corporation showed that wine consumers are most heavily concentrated in the 25–44 age group. Women consumers outweigh men by 20% and hold the greatest influence on the concentration of wine consumers in the 24–44 age group. Given that young women buy most of Australias wine, traditional wine information has about as much appeal to them as the old gents that peddle it. Greg Powell and Ben Canaider are two young wine writers who believe that this is not what wine is about. Its got alcohol in if, for goodness sakes! Wine after all, has to fit into your life, not the other way around. Its about occasion desire, appetite and not about status of fashion unless you want it to be, or course – The top 150 drops in this annual guide are divided into six categories with a colour coded chapter system to help define the categories and make them easy to find. You wont find a clutch of rieslings clumped together in the same chapter, nor will you find a bevy of chardonnays under one heading. Instead, youll get a diverse range of wines designed to complement an aspect of your life: whether that be Sunday lunch with your father in law a bath with your lover, or Tuesday night Thai take away. Cheers About the AuthorBEN CANAIDER roams around the world drinking wine. He subsequently writes about it for such publications as the Melbourne AGE and the ABCs delicious magazine. Before becoming a professional drinker he worked as a road worker, roof tiler, English teacher and cook. His other books include DRINK DRANK DRUNK, COOKING UNDER THE INFLUENCE and the bestselling guide to beer around the world, BEER: SLABS, STUBBIES AND SIX–PACKS. He is self–employed, lives in Melbourne, and drinks absolutely anywhere.
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