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Edmonds Classics: New Zealander's Favourite Recipes Edmonds Classics New Zealanders Favourite Recipes, ISBN 9781869710330 and books by Bluebird Foods on sale at thebookshelf.co.nz At the beginning of 2005, with the help of the Sunday Star–Times, Edmonds launched the search for new Zealands favourite recipes. Table of ContentsIntroductionScones, gems and pikelets Biscuits Cakes Slices Fillings, icings and pastries Soups Fish Meat Poultry Salads and vegetables Dressings and sauces Cold desserts Puddings Sweets Jams and jellies Pickles, relishes and chutneys Index ExtractEDMONDS FAVOURITE TOP 10 RECIPES1. Banana cake2. Ginger Crunch 3. Afghans 4. Mustard Sauce 5. Neenish Tarts 6. Louise Cake 7. Pikelets 8. Anzac Biscuits 9. Scones 10. One Egg Chocolate Sponge Edmonds Classics – The Story of EdmondsTwenty–year–old Thomas John Edmonds arrived in Lyttelton on the sailing ship Waitangi in 1879. He set up business as a grocer on the corner of Randolph and Edmonds Streets. Thomas soon saw there was a need for reliable good quality baking powder, and began mixing his own concoction in a small room behind the shop using his past experience working for a confectioner in London.A small batch of 200 tins of trial baking powder found a ready sale among Thomas Edmond"s customers and a small but consistent demand developed. Encouraged by this, he spent three years improving his product while other brands appeared on the market. One day, a doubting customer asked if this baking powder was any good. The grocer replied, "It is sure to rise, Madam." Struck with the aptness of his own remarks, he used it to design the famous trademark with the rising sun. Prompted by his customers" testimonials, Mr Edmonds placed the perfected baking powder on the market, and then waited for the demand to develop. Three months later there had been no orders from the merchants who had placed samples of "Sure to Rise" on their shelves – the public did not know the brand. Mr Edmonds began to canvass the local Canterbury region, travelling as far a field as Rangiora. His practice was to leave a tin of baking powder with almost every householder, whether they wished to buy it or not, agreeing to take it back on his next visit if they were not satisfied. Apparently, no tins were returned. Soon, orders for Edmonds Baking Powder increased. In 1889, Mr Edmonds won two first prizes for his baking powder and egg powder at the Dunedin Exhibition. At the New Zealand International Exhibition cooking competition in 1906, five first prizes included Edmonds Baking Powder. Around the turn of the century Mr Edmonds moved to a house in Ferry Road and built sheds behind it to make baking powder on a larger scale. He also started making custard powder. By 1928, sales of Edmonds Baking Powder had hit 2,500,000. The first Edmonds Cookery Book appeared in 1908. Couples throughout New Zealand could apply to receive a free copy of the cookbook on their engagement. Mr Edmonds retired in 1911, although he still maintained an active interest in the business until his death in 1932. The factory which has appeared on the cookery book since 1955 was built in 1922, when the award–winning gardens were also established. The Edmonds Cookery Book has become the biggest selling book ever published in New Zealand. It is estimated that over 4 million copies of the book have been sold since the first edition in 1908.
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 "Edmonds Classics: New Zealander's Favourite Recipes")